CatchThis Blog / fragrance naming

Erin Milnes

January 26, 2017

What I saw in the fragrance aisle certainly got my attention. (I’ll admit I knew nothing about knockoff scents, so this excursion into shameless copycattery was quite educational.) I’m happy to report that the imitation scent industry is alive and well and provides ample fodder for a master’s thesis in branding, pop culture, or psychology.

Mark Skoultchi

February 16, 2012

From Midnight in Paris to White Diamonds, the fragrance industry’s brand names have always reeked of fantasy, with promises spun out of thin air. And the fantasies are usually carefully orchestrated by gender. Just compare brand names like Chantilly, L’Air du Temps, Happy, Someday, Joy, White Linen, Beautiful, Amazing Grace, and French Vanilla with, say, […]

Leena Mehta

July 30, 2010

Yesterday’s New York Times Fashion & Style article, Those Aqua Velva Folks Knew Something makes note of the volume of new men’s fragrances inspired by the color blue – 20 in just the last few years.  Author David Colman gives credit to Davidoff Cool Water, which broke through as a top seller for over a […]

Laurel Sutton

October 14, 2009

My daughter is one of those kids who can’t come back from a bike ride without presenting me with something she found on the ground (she hasn’t started giving me dead birds or mice yet, but we’ll see). Just the other day she showed me this pencil – or rather, this Smencil. It is an […]

Mark Skoultchi

November 21, 2008

Thumbing through my wife’s InStyle the other day (I’ve confessed my metrosexual tendencies in previous blogs, so hush) I noticed an advertisement for Gucci’s new fragrance for men: Gucci. At first I wasn’t sure who made the product because the name is so non-distinctive, but then I saw the endorsement: BY GUCCI. Gucci By Gucci. […]

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