CatchThis Blog / food naming

Mark Skoultchi

April 14, 2010

  By now you’ve likely heard all about KFC’s newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer “bread,” and bacon, cheese, and sauce as the middle filling. There are plenty of reviews of the actual sandwich and its insane composition. But, as your friendly naming […]

Mark Skoultchi

April 8, 2010

Have you seen Burger King’s new commercial? The one where they blatantly admit to copying McDonalds? Here, watch: I almost didn’t believe that this was a real Burger King commercial. I thought maybe McDonald’s was lampooning BK. But no, it really is a Burger King commercial. What’s amazing is that this ad depicts their royal […]

Mark Skoultchi

July 28, 2009

The NYT reported yesterday that Nestlé is suing CytoSport over the use of the term “milk” in its brand name. CytoSport markets “Muscle Milk,” a non-dairy protein shake engineered to resemble human breast milk. (Hey, I don’t make the stuff, I just write about it. Now that I know though, I can’t say I’ll be […]

Laurel Sutton

June 9, 2009

A fun video about English names in China. When I was taking Japanese with the Name Inspector, I nicknamed him Tako-san. Which seemed funny at the time. My name is impossible in Japanese!

Laurel Sutton

March 2, 2009

Once upon a time there was an energy drink named Cocaine. Highly caffeinated, it was pulled in 2007 by its maker, Redux Beverages, due to an FDA ruling that Redux was “illegally marketing their drink as an alternative to street drugs”. But it was only off the market for a short while, reappearing a year […]

Mark Skoultchi

January 15, 2009

As I was browsing the Huffington Post earlier today, I came across this juicy little tidbit announcing that PETA wants to change the “name” of fish to sea kittens (after all, who would want to eat “sea kitten sticks”?). At first I thought it was a joke, but then I saw the post on the […]

Laurel Sutton

December 16, 2008

I was in a 7-Eleven over the weekend and got some coffee. The store near me has a huge self-service coffee station with all kind of cups, flavors, creamers, sweeteners, and additives like cinnamon and chocolate (they know to whom they must cater). I ignored the hazelnut-flavored coffee (ick) and the decaf, since I had […]

Burt Alper

October 20, 2008

Farms can reap big dividends in profits and consumer loyalty with strategic naming. Sierra Schlesinger smiles easily while selling two pounds of shelling beans at the farmers’ market in Berkeley, California. “People know us as the dirty girls – even Joe (the farmer) gets tagged as one although he bristles a little at that….They remember […]

Mark Skoultchi

September 19, 2008

On the drive home from backpacking near Yosemite the other weekend, my friends and I had the good luck to catch a glimpse of this creative example of brand name creation. Unfortunately, we weren’t quite hungry enough to be convinced. Pizza joints (and coffee shops for that matter) fall into this sort of naming with […]

Mark Skoultchi

August 19, 2008

This is the way the founders of Café Gratitude (a SF Bay area restaurant which offers raw, vegan, organic fare) might hope your interaction with the server goes: Server: How are you feeling today? You: I am Sensational and Beautiful! What could happen: Server: We’re all out of Sensational, could I offer you Dazzling instead? […]