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Polly want to savor the journey? Name review of Véa crackers

Alex Kelley
March 8, 2017
If you are what you eat, then everyone is surely part Mondelez. Mondelez is a food conglomerate that owns many notables, from Chips Ahoy to Philadelphia Cream Cheese to Triscuits and Wheat Thins. Yes, that’s right. The two most polar...
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By |March 8th, 2017|CatchThis News, Name Reviews|Comments Off on Polly want to savor the journey? Name review of Véa crackers
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Grade: A…I Mean, Name Review of Spoiler Alert

Alex Kelley
July 6, 2015
Let the trashcans go hungry! Spoiler Alert connects restaurants and grocers who have surplus food with non-profits that can use it. If the extra food is still edible, it goes to soup kitchens, pantries, and the like; if it has...
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By |July 6th, 2015|Catchword, In-the-News, Name Reviews|Comments Off on Grade: A…I Mean, Name Review of Spoiler Alert
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Sriracha’s Fate? Just a Generic, Saucy Toponym

Alex Kelley
February 11, 2015
In the 1980s in LA, Vietnamese immigrant David Tran started making his own version of a hot sauce based on a condiment from the Si Racha city in Thailand. He called it Sriracha, but never registered a trademark, and today...
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By |February 11th, 2015|Brand Naming, Catchword, Trademark|Comments Off on Sriracha’s Fate? Just a Generic, Saucy Toponym
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When Longer is Better: Using Phrases in Brand Naming

Mark Skoultchi
April 1, 2014
When product or company naming, I can't tell you how many times a client will ask us for a brand name that's as short as possible. One or two syllables. Six letters or less. Whatever. And while occasionally there are...
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By |April 1st, 2014|Catchword|Comments Off on When Longer is Better: Using Phrases in Brand Naming
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Full-Frontal Branding: The Daring Exploits of Naked Pizza

Mark Skoultchi
February 25, 2011
I love running across great brand names, and this week it was Naked Pizza. Here's a name that not only sparks my interest, but starts a conversation about what makes this brand different. (10 whole grains and other natural stuff,...
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By |February 25th, 2011|Brand Naming, Fun Stuff|Comments Off on Full-Frontal Branding: The Daring Exploits of Naked Pizza
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Care For Some Puffed Mice?: #AwfulCereal Meme on Twitter

Laurel Sutton
January 27, 2011
Yesterday on Twitter someone started a meme called #AwfulCereal. The point was not,  as many people mistakenly thought, to post the name of the cereal you happen to dislike - because honestly, no one cares about that. Really. They don't....
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By |January 27th, 2011|Fun Stuff, In-the-News, Language Use|Comments Off on Care For Some Puffed Mice?: #AwfulCereal Meme on Twitter
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Soy Milk Comes from Soy Cows?: A.K.A. The Dairy Industry Jumps the Shark

Mark Skoultchi
April 30, 2010
You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called "soy milk" figuring it's the same thing? Milk is milk, right? Yeah, I'd never heard of that happening either....
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By |April 30th, 2010|Language Use, Product Naming, Trademark|3 Comments
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Renaming KFC’s Double Down

Mark Skoultchi
April 14, 2010
We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...
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By |April 14th, 2010|Brand Naming, Fun Stuff, Product Naming|2 Comments
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Double Down on a Triple Bypass: Review of KFC’s New Product Name

Mark Skoultchi
  By now you've likely heard all about KFC's newest monstrosity masquerading as a sandwich. The Double Down is composed of two chicken breasts as the outer "bread," and bacon, cheese, and sauce as the middle filling. There are plenty...
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By |April 14th, 2010|Brand Naming, Name Reviews, Product Naming|Comments Off on Double Down on a Triple Bypass: Review of KFC’s New Product Name
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From Fish to Sea Kittens: PETA Tries Renaming

Mark Skoultchi
January 15, 2009
As I was browsing the Huffington Post earlier today, I came across this juicy little tidbit announcing that PETA wants to change the "name" of fish to sea kittens (after all, who would want to eat "sea kitten sticks"?). At...
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By |January 15th, 2009|Brand Naming, Fun Stuff, In-the-News|1 Comment
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