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The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar

Alex Kelley
August 3, 2017
Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” …...
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By |August 3rd, 2017|Branding, CatchThis News, Product Naming|Comments Off on The definitive guide to why Coca Cola Zero was rebranded as Coca Cola Zero Sugar
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Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Alex Kelley and Erin Milnes
April 4, 2017
We all remember the California Milk Processor Board's famous question. But before we can ask ourselves if we've got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride...
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By |April 4th, 2017|CatchThis News, In-the-News, Language Use, Product Naming|Comments Off on Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names
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Naming in Good Spirits: Mixx Tail Name Review

Jed Rendleman
November 20, 2014
If you've spent any time browsing the malt liquor at 7-11, you've probably noticed that above the Olde English, between the Smirnoff Ice and Mike's Hard Lemonade, there are some new contenders in the malt beverage bar fight. The "Bud...
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By |November 20th, 2014|Name Reviews|Comments Off on Naming in Good Spirits: Mixx Tail Name Review
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Candy You Can Eat? Sweet!: Unreal Candy Brand Name Review

Mark Skoultchi
February 7, 2013
Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space (case in point—“natural,” “green,” and “organic”). What’s one of the most tired terms? We think it’s “real.” A quick search...
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By |February 7th, 2013|Brand Naming, Name Reviews, Product Naming|Comments Off on Candy You Can Eat? Sweet!: Unreal Candy Brand Name Review
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Pepsi: What You See Is What You Get

Mark Skoultchi
June 21, 2010
I spotted this on Tumblr today and thought it was an interesting and funny brand interpretation.
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By |June 21st, 2010|Fun Stuff|Comments Off on Pepsi: What You See Is What You Get
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Soy Milk Comes from Soy Cows?: A.K.A. The Dairy Industry Jumps the Shark

Mark Skoultchi
April 30, 2010
You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called "soy milk" figuring it's the same thing? Milk is milk, right? Yeah, I'd never heard of that happening either....
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By |April 30th, 2010|Language Use, Product Naming, Trademark|3 Comments
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Renaming KFC’s Double Down

Mark Skoultchi
April 14, 2010
We couldn't help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of...
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By |April 14th, 2010|Brand Naming, Fun Stuff, Product Naming|2 Comments
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Eska soaks it up

Mark Skoultchi
August 5, 2008
Catchword recently named a new bottled water from Canada (Eska). Like most of our names, this brand has an interesting tie to the key differentiator of the product: namely that the water is filtered by an esker into super-pure drinking...
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By |August 5th, 2008|Brand Naming, Branding, In-the-News, Product Naming|Comments Off on Eska soaks it up
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Getting down and dirty with naming

Mark Skoultchi
July 23, 2008
Central coastal California is a heaven of fruits and vegetables in the summer. The Berkeley farmers’ markets showcase a kaleidoscope of luscious produce and a walk down the line will reveal some equally beautiful names. Many of the farm names...
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By |July 23rd, 2008|Brand Naming, Fun Stuff, Product Naming|Comments Off on Getting down and dirty with naming
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From astronaut food to Whole Foods

Mark Skoultchi
In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed...
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By |July 23rd, 2008|Brand Naming, Branding, Fun Stuff, Product Naming|Comments Off on From astronaut food to Whole Foods
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