CatchThis Blog / food and beverage naming

Alex Kelley

August 3, 2017

Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” … and riled up they got. At first glance, the change can be a head scratcher. […]

Alex Kelley and Erin Milnes

April 4, 2017

We all remember the California Milk Processor Board’s famous question. But before we can ask ourselves if we’ve got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride Act) that would ban non animal-based drinks from being called “milk,” “yogurt,” or “cheese.” Are you […]

Jed Rendleman

November 20, 2014

If you’ve spent any time browsing the malt liquor at 7-11, you’ve probably noticed that above the Olde English, between the Smirnoff Ice and Mike’s Hard Lemonade, there are some new contenders in the malt beverage bar fight. The “Bud Light Lime Lime-A-Rita” launched in 2012, and with great success it led to extensions such […]

Mark Skoultchi

February 7, 2013

Certain words are so overused that they have lost their meaning, especially in the crowded consumer food and beverage space (case in point—“natural,” “green,” and “organic”). What’s one of the most tired terms? We think it’s “real.” A quick search in the US Patent and Trademark Office site turns up some 2,141 food and drink-related […]

Mark Skoultchi

June 21, 2010

I spotted this on Tumblr today and thought it was an interesting and funny brand interpretation.

Mark Skoultchi

April 30, 2010

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called “soy milk” figuring it’s the same thing? Milk is milk, right? Yeah, I’d never heard of that happening either. But that’s exactly what the National Milk Producer’s Federation is alleging in their new campaign. […]

Mark Skoultchi

April 14, 2010

We couldn’t help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of our other, catchy names. Can you do better? Chickadon’t (from Chickadee) Chicken Out Chicky Clear! […]

Mark Skoultchi

August 5, 2008

Catchword recently named a new bottled water from Canada (Eska). Like most of our names, this brand has an interesting tie to the key differentiator of the product: namely that the water is filtered by an esker into super-pure drinking water. But enough about the name… What’s really cool is that the company was just […]

Mark Skoultchi

July 23, 2008

Central coastal California is a heaven of fruits and vegetables in the summer. The Berkeley farmers’ markets showcase a kaleidoscope of luscious produce and a walk down the line will reveal some equally beautiful names. Many of the farm names have stories that are as organic as the vegetables, but they follow principles that are […]

Mark Skoultchi

In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed food products that were all about convenience and Swanson’s TV dinners were born. The sixties […]