CatchThis Blog / financial naming


July 5, 2019

Did SunTrust and BB&T really make as big of a mistake as the peanut gallery contends with Truist?

Mark Skoultchi

July 3, 2014

As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For the record, an acronym is a word formed from the initial letter or letters of a series of words and pronounced as one word—think NASA. An initialism is formed in the same way, but the […]

Laurel Sutton

April 25, 2011

In the midst of the current financial wreckage, the big news is about a big buyout: the New York Stock Exchange is gonna get bought. At the moment it’s not clear who the new owners will be – the German exchange Deutsche Börse or the homegrown NASDAQ. And of course everyone is wondering about the […]

Mark Skoultchi

June 3, 2009

As I perused my New York Times yesterday, I saw a full page ad (three full pages ads, to be precise) announcing the name of the recently “merged” Morgan Stanley and Smith Barney. Of course, being bankers, these guys didn’t bother working with a brand name development firm like Catchword. So the result? Yep, you […]

Laurel Sutton

February 2, 2009

These are indeed the times that try men’s souls, and yet business marches on. Last year we had the chance to work with Charles Schwab, one of our favorite repeat clients, on a very cool product naming project. Their concept was simple: a planning service that helps real people manage the transition from full-time work […]

Mark Skoultchi

September 30, 2008

And in financial news today, the Dow Jones industrial average rose 237 points as bargain hunters scooped up ailing stocks following yesterday’s 777 point freefall. Despite the modest snapback, Senator Skoultchi from New York is still aggressively pushing his proposal to rename the index the Down Jonezing industrial average, at least until such time as […]

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