Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

We all remember the California Milk Processor Board's famous question. But before we can ask ourselves if we've got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride...
By |April 4th, 2017|CatchThis News, In-the-News, Language Use, Product Naming|Comments Off on Got lacteal secretions from healthy cows? The FDA, the DAIRY Pride Act, and “milk” in food names

Q Who?: Qnexa Product Name Review

Much like death and taxes, diet drugs will always be with us, from the low-tech caffeine overdose of Dexatrim to the now-banned prescription pill Meridia. We all want to lose weight, and lose it now, with as little effort as...
By |April 11th, 2012|Catchword, Name Reviews|Comments Off on Q Who?: Qnexa Product Name Review

Soy Milk Comes from Soy Cows?: A.K.A. The Dairy Industry Jumps the Shark

You know how people often go to the store to buy good old-fashioned dairy milk, and then buy this stuff called "soy milk" figuring it's the same thing? Milk is milk, right? Yeah, I'd never heard of that happening either....
By |April 30th, 2010|Language Use, Product Naming, Trademark|3 Comments

Just Febulous

Under the header of product names I’ve never understood is Febreze. It’s a bit risky putting this kind of opinion out there, since P&G has done so well with its line of fabric and air fresheners. (And in fact, I...
By |October 29th, 2007|Brand Naming, Language Use|Comments Off on Just Febulous

Veramyst – Magic or science?

I saw a commercial on TV for this new product the other night: VERAMYST works on a whole range of chemicals that lead to your allergy symptoms.* *The way VERAMYST works is not fully understood. Say what? Although I like...
By |October 29th, 2007|Branding, In-the-News, Product Naming|Comments Off on Veramyst – Magic or science?