October 1, 2013
Ok, hold it, residents of Earth. From the fast food giant who notoriously struggles with their potato offerings comes a bold new product: Satisfries. The folks here at the Catchword office have bantered a lot about the name. It’s on everybody’s mind because there’s a huge sign advertising Satisfries right outside our office door at […]
April 14, 2010
We couldn’t help ourselves: The KFC Double Down was just such a wacky sandwich and product name that we had to try our hand at renaming it. What would you have named the Double Down? Here are a bunch of our other, catchy names. Can you do better? Chickadon’t (from Chickadee) Chicken Out Chicky Clear! […]
July 23, 2008
In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed food products that were all about convenience and Swanson’s TV dinners were born. The sixties […]
January 22, 2008
I enjoyed Douglas Quenqua’s piece in Thursday’s NYT on the UNCF “name change”. Very interesting dilemma. (For those of you who don’t want to read the article, the United Negro College Fund just announced it was changing its name, at Landor’s suggestion, to UNCF.) Of course, as a guy who runs a naming company I […]