CatchThis Blog / fashion naming

Erin Milnes

October 17, 2017

Fashion powerhouse Coach surprised the world by announcing that its parent company — which recently acquired Kate Spade and Stuart Weitzman — will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the requisite ridicule, Chief Executive Victor Luis quickly clarified that the Coach brand will not be […]

Beth Gerber

February 27, 2013

To the delight of humor columnists everywhere, the U.S. Postal Service is launching a clothing line dubbed Rain Heat & Snow. Really. Well, actually, the Postal Service is simply licensing its unofficial motto to an Ohio clothing company who’s creating the line of sturdy sportswear and outerwear. (The actual line is “Neither snow nor rain […]

Laurel Sutton

February 23, 2009

As my fellow office-mates at Catchword World Headquarters will tell you, I’m always cold. Always. On any given day, I will be wearing several layers of clothing, including silk underwear and wool sweaters. I think I’m part reptile. It’s no different at home (why did I move to California, again?), so despite my better judgement […]

Mark Skoultchi

November 21, 2008

Thumbing through my wife’s InStyle the other day (I’ve confessed my metrosexual tendencies in previous blogs, so hush) I noticed an advertisement for Gucci’s new fragrance for men: Gucci. At first I wasn’t sure who made the product because the name is so non-distinctive, but then I saw the endorsement: BY GUCCI. Gucci By Gucci. […]

Mark Skoultchi

November 20, 2008

It is short and easy to pronounce. Oh, and it stands out in the crowd. Beyond that, this name is about as bad as it gets. In my career as a naming consultant, I’ve done a lot of company naming and product naming. UGG falls somewhere in between a product name and a company name, […]