April 17, 2018
We’re all familiar with the non-English words used as brand names, like Kijiji, Bodega, Prego, or Uber. We’re probably more familiar with intentionally misspelled words used as brand names, like Tumblr or Lyft. Non-English names (especially European and specifically French-derived) can signal elegance, and are often used in fashion. Misspelling can be a cue that […]
October 17, 2017
Fashion powerhouse Coach surprised the world by announcing that its parent company — which recently acquired Kate Spade and Stuart Weitzman — will be changing its name to Tapestry. Nary a name change escapes lampooning on Twitter, and after the requisite ridicule, Chief Executive Victor Luis quickly clarified that the Coach brand will not be […]
November 20, 2008
It is short and easy to pronounce. Oh, and it stands out in the crowd. Beyond that, this name is about as bad as it gets. In my career as a naming consultant, I’ve done a lot of company naming and product naming. UGG falls somewhere in between a product name and a company name, […]