CatchThis Blog / false advertising

Mark Skoultchi

July 28, 2009

The NYT reported yesterday that NestlĂ© is suing CytoSport over the use of the term “milk” in its brand name. CytoSport markets “Muscle Milk,” a non-dairy protein shake engineered to resemble human breast milk. (Hey, I don’t make the stuff, I just write about it. Now that I know though, I can’t say I’ll be […]

Laurel Sutton

October 29, 2007

I saw a commercial on TV for this new product the other night: VERAMYST works on a whole range of chemicals that lead to your allergy symptoms.* *The way VERAMYST works is not fully understood. Say what? Although I like this pharma product name – vera connotes truth, reliability, effectiveness – the fact that the […]