CatchThis Blog / Facebook

Alex Kelley

June 20, 2019

An announcement rocked the tech and astrology worlds this week: Facebook is developing a blockchain-based currency that can be used throughout the platform for e-commerce, the world over. The name? Libra. To acquire Libra, users need to work through a nonprofit, Geneva-based Facebook subsidiary called Calibra—see what they did there with the suggestion that the […]

Alex Kelley

March 3, 2015

The Age of Virtual Reality is dawning. First there was the Oculus Rift—the forerunner, the one and only. But now, faster than you can say Jack Robinson, the competitors have arrived: the Microsoft Hololens, the Sony Project Morpheus, the recondite Magic Leap, and most recently, the HTC Vive. These names provide an interesting case study […]

Alex Kelley

July 31, 2014

The word is out that Facebook (via its adopted child Instagram) is getting into the ephemeral messaging game. You may remember their attempted foray into the space before, when Facebook unsuccessfully tried to buy Snapchat for $3 billion.  Now it seems that Facebook/Instagram have developed a SnapChat competitor of their own. And they’re calling it […]

Alex Kelley

March 27, 2014

This week it was announced that Facebook bought the virtual reality wunderkind Oculus VR for 2 billion dollars. Oculus VR makes the Oculus Rift, an immersive, 3D gaming headset currently only available to game developers.  And though Facebook has stated that Oculus VR will continue to operate largely autonomously, Mark Zuckerberg has much more ambition […]

Laurel Sutton

June 5, 2009

Interesting strategy for Palm – premiering an ad on Facebook by invitation. The Pre looks pretty darn cool! (Of course, we’re all hardcore iPhone users here at Catchword World Headquarters, so we know whereof we speak.) Isn’t Pre a great name?

Mark Skoultchi

April 22, 2009

Taking a break from writing about product naming and brand name development… Thought this was worth a few lines. Someone mentioned this new Facebook quiz that is supposed to determine if you are a serial killer. I saw the icon, and was immediately struck by how eerily similar it was to another famous mark. The […]