CatchThis Blog / evocative names

Mark Skoultchi

April 4, 2013

From the man who co-founded Warby Parker and brought cachet to cheap eyeglasses, now comes another groundbreaking brand: Harry’s. The brainchild of Jeff Raider and Andy Katz-Mayfield, Harry’s is a direct-to-consumer online boutique offering high-quality shaving gear at half the price of snootier competitors. It’s a great idea. At least, it sounds like a great […]

Laurel Sutton

March 14, 2012

Naming is naming, right? Wrong. In fact, company naming and product naming differ significantly, from naming strategy and name development to the logistics of your name launch. Here are the top five ways they vary, and some tips for navigating those differences. 1) A company name is an umbrella. A product name, a hat.  A […]

Laurel Sutton

January 18, 2005

I love the American Name Society list. Here’s the current discussion. I learned a new word! ** Anemonym The following definition is taken from, “An Alphabetical Guide to the Language of Name Studies” by Adrian Room, Scarecrow Press, 1996: “Anemonym [Gk. anemos, “wind” + -onym]. The name of a hurricane or other violent wind. Ex. […]

Create the Perfect Brand Name