CatchThis Blog / European naming

Mark Skoultchi

October 13, 2008

Using European languages to create product names and company names for American brands can be a powerful strategy or a serious misstep. Here’s when it works, and why. What do Häagen-Dazs, Saint Benoît and Clinique have in common? Answer: they’re all successful European brand names for stuff manufactured right here in the good old U.S. […]

Create the Perfect Brand Name