CatchThis Blog / European brand naming

Mark Skoultchi

October 13, 2008

Using European languages to create product names and company names for American brands can be a powerful strategy or a serious misstep. Here’s when it works, and why. What do Häagen-Dazs, Saint Benoît and Clinique have in common? Answer: they’re all successful European brand names for stuff manufactured right here in the good old U.S. […]

Mark Skoultchi

February 4, 2008

From the “What Were They Thinking” file, BBC News brings us word of yet another naming fiasco. Here’s what happens when folks decide to try naming on their own instead of working with a trusted naming consultant. The product is a bed for young girls. In either a desperate ploy for free (but negative) publicity […]

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