CatchThis Blog / etymology

Beth Gerber

April 26, 2011

So the other night we’re squeezing through the crush at the bar, wondering why is it that every bartender who utters the word “Sidecar” suddenly starts talking like the ghost of Franklin Delano Roosevelt? But what really gets our attention is a language kidnapping, a semantic hostage situation. That’s right, people: a perfectly good word […]

Mark Skoultchi

October 7, 2008

This post isn’t about Brangelina – I just needed an image and, lets face it, why not use them. They’re a very handsome couple. Recently, Catchword New York hosted our company’s quarterly retreat here on the East coast. All our California-based colleagues were forced to endure the nightmare that is modern day air travel and […]

Create the Perfect Brand Name