CatchThis Blog / environmental issue

Beth Gerber

April 13, 2011

Typically, I approach reading a book about a scary global problem with about as much enthusiasm as going to the dentist. (Necessary, but can’t we do it later?)  So a book title that actually makes me want to read about the perils of ocean pollution is a brilliant piece of naming. I’m talking about Donovan Hohn’s […]

Maria Cypher

March 17, 2008

In honor of Saint Patrick’s Day, Catchword’s naming leprechauns have been busy compiling statistics on Green names and implications for marketers. It seems everyone’s jumping on the green brandwagon. Trademark filings incorporating “green” jumped 143% between 2006 and 2007, versus under 5% for “red” and “blue.” Clorox’s recent introduction of Green Works, a line of […]

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