CatchThis Blog / English language

Mark Skoultchi

February 8, 2011

For several years my friend Matt and I have been tossing around the idea of me coming down to talk to his 4th grade class about what I do. Then this year the perfect opportunity arose. His class had been learning about prefixes and suffixes. They were discussing the the prefix “pro-” when one of […]

Mark Skoultchi

February 1, 2011

I was born and raised in Central/Northern California. This, among other things, means I love using the word hella. As in, “Dude, that movie is heeeellllla good.” (I’ve also been known to say: rad, awesome, random, and wicked — I blame that last one on the four years I spent in Boston). But it wasn’t […]

Mark Skoultchi

January 12, 2011

So I’m reading Gray’s Anatomy now. Long story. Discovered a discoloration on my leg and got a little carried away with the self-diagnosis. Incredible that Henry was a mere 34 when he died in 1861. He probably wasn’t very well rounded though. You should check out the chapter on the muscles of the scalp. Seriously. […]

Mark Skoultchi

March 17, 2008

Ford recently announced that it is relaunching the Fiesta as a worldwide brand (see article). I love this naming strategy, but it doesn’t always work. Ford’s justification is two-fold: the name already has some existing equity (albeit, not all positive) and by using one name in multiple markets, they can trim down their marketing expense. […]

Mark Skoultchi

March 5, 2008

We all know the difference between white-collar and blue-collar jobs. But recently I’ve been hearing a lot more about green-collar jobs. I found myself wondering where the term green-collar came from? And, what other colorful collars exist? Laurel first heard about green-collar jobs on NPR a few weeks ago. I heard John Edwards mention them […]

Laurel Sutton

October 19, 2007

Somehow I missed the news in July that Dell introduced another new brand name for its computers – Vostro. This line of computers is aimed at “the smallest businesses”, which I guess means 0-1 employees, since 1-25 (or even 1-50) is usually considered SMB. At the launch, Dell explained the name thusly: Vostro means yours […]

Laura Schroeder

October 15, 2007

Like most new moms, buying a stroller was top on my list of baby purchases. I wanted something easy to use and most of all, safe and secure for my precious newborn. Working in NYC prior to my impending arrival, I noticed a unique stroller milling about the streets of NYC. From what I could […]

Mark Skoultchi

September 26, 2007

Need I say more? Ok, maybe just a few quick remarks since I rarely blog. And perhaps now my brand name development colleagues, my naming specialist friends, also in the business of naming products and services and developing taglines for companies, will cut me some slack. Spotted Dick. Mmmm. Spotted Dick. Can’t remember the last […]

Burt Alper

September 7, 2007

Following my recent post about televisiphonernetting, Maria forwarded me the following blog post. It appears that Goodby and Perfect Fools are the ones responsible for my new favorite term. They’ve also created a fun, interactive flash experience called TripleSlanguage. It turns out televisiphonernetting is only one of many cute and clunky coined names in the […]