CatchThis Blog / empty vessel name

Jed Rendleman

April 3, 2015

A couple weeks ago, we explored the idea that no name, no matter how abstract, can be truly void of meaning. And this week we’re continuing our exploration of the meaningful empty vessel name. We’ve even got solid insights from two experienced namers and linguists. A few months ago, much to the excitement of the […]

Alex Kelley

March 18, 2015

Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of them, and that is their first huge advantage. Because empty vessel names harbor no pre-existing definitions or associations, they can be the most utterly distinctive. Any other name derived from an existing word will share […]

Leena Mehta

May 10, 2012

I can definitively say that I am not the target market for Lamborghini.  My dream car is a hybrid 4-wheel drive minivan – sliding doors, great gas mileage, good for ski trips . . . I mean, what more can you ask for? But, when my co-worker and friend, Eunice Park, emailed me a link […]