CatchThis Blog / drink naming

Alex Kelley and Erin Milnes

April 4, 2017

We all remember the California Milk Processor Board’s famous question. But before we can ask ourselves if we’ve got milk, we need to agree on what milk is. A fellowship of US Congresspeople is pushing a bill (the DAIRY Pride Act) that would ban non animal-based drinks from being called “milk,” “yogurt,” or “cheese.” Are you […]

Alex Kelley

April 7, 2015

The titans of the soft drink industry, the alcohol industry, and fast food industry are in the midst of a trend. DewShine is Mountain Dew’s latest throw-back soda, named in homage to moonshine that used to be called Mountain Dew in some regions of Tennessee. And it is the latest comestible to adopt a clunky […]

Alex Kelley

January 12, 2015

We all know the saying about leading horses to water. Well in this day and age, though beverage makers have given up on the horse market, the human market is hotly contested, and, if you’ll excuse the expression, highly saturated. Beverage makers are relentlessly trying to find new ways to make us buy stuff to […]

Laurel Sutton

March 2, 2009

Once upon a time there was an energy drink named Cocaine. Highly caffeinated, it was pulled in 2007 by its maker, Redux Beverages, due to an FDA ruling that Redux was “illegally marketing their drink as an alternative to street drugs”. But it was only off the market for a short while, reappearing a year […]

Laurel Sutton

August 26, 2008

Stampede (great product name!) is a home grown vitamin-enhanced beer out of Dallas, Texas. So it’s no surprise that Jessica Simpson is their newest spokesperson – and an investor, too. She now owns 15% of the company that was founded by Larry Schwartz. Did I mention that Catchword worked on the product name? Simpson says, […]

Mark Skoultchi

July 31, 2008

Tea for what ails you. Tea to help you fall in love (no promises here, at least not in that potential-lawsuit false advertising way). Tea for relaxing in the evening and getting wired in the morning. Tea that makes you (seem) spiritual. Product branding has converged with poetry in the exploding tea market, and I’ve […]

Mark Skoultchi

July 15, 2008

The recently launched Safeway store brand CSD is marked by a distinctly generic name for its Sprite look-a-like: Ditto. Apparently the design firm responsible for this new brand name (we think we know who created this name, but will keep that info to ourselves to protect the innocent) didn’t think that this was too much […]

Mark Skoultchi

December 17, 2007

As a naming consultant, I know coming up with new product names is hard. But still, I have to pick on a new one I saw advertised recently: Smart Taste (a new pasta product from Ronzoni). It’s not that the name is horrible; I’m sure plenty of people will still buy the product. It’s that […]