CatchThis Blog / desriptive name

Mark Skoultchi

April 29, 2009

I read recently that PRWeek was changing its publication schedule to monthly (see NYT article). And so here we have yet another example of the perils of using overly descriptive brand names. Don’t get me wrong. Descriptive brand names can work, when executed well. International Business Machines, Sports Illustrated, General Electric — These are all […]