CatchThis Blog / Descriptive Naming

Leena Mehta

August 26, 2014

In 2011, Honeywell, the world’s largest thermostat manufacturer, was blindsided by the Nest Learning Thermostat created by a couple of Apple alums.  Although Honeywell had multiple programmable thermostats in its portfolio, none had Nest’s learning capability.  It was a truly innovative product, with a fitting name. Honeywell responded the way any respectable corporation would…with a […]

Leena Mehta

April 24, 2014

This blog originally appeared at Slate as a transcript of the 99% Invisible Podcast Episode 109: Title TK. Roman Mars’  podcast 99% Invisible covers design questions large and small, from his fascination with rebar to the history of slot machines to the great Los Angeles Red Car conspiracy. Here at the Eye, we cross-post new […]

Mark Skoultchi

April 18, 2014

As naming consultants we often distinguish between two common categories of brand naming, descriptive naming and suggestive naming. The first type of name makes it pretty clear what the product or company in question is all about. (Toys R Us, Raisin Bran, PlayStation, Vitaminwater, General Motors are all descriptive names.) The second type suggests the […]