CatchThis Blog / Dash naming

Laurel Sutton

February 1, 2013

This week’s big branding news was that Research In Motion, maker of the BlackBerry cell phone, is changing their name to BlackBerry. No doubt this is a smart move for the company, as BlackBerry is a far more recognized name than RIM. But it also raises a lot of interesting strategic questions about the interplay […]

Create the Perfect Brand Name