CatchThis Blog / crowdsourcing

Beth Gerber

September 25, 2013

As a rule, our naming company doesn’t put much stock in crowd-sourcing as a means of naming companies and products. A group free-for-all isn’t likely to generate the kind of considered strategy and exhaustive, systematic creative process we’ve found most successful for brand naming. So I was impressed when I heard the story behind the […]

Beth Gerber

May 31, 2013

Secrecy is a key ingredient in any naming project. Without it you court disaster, risking time, money, and marketing impact. However, maintaining secrecy too tightly for too long brings its own dangers, including lack of creative input and failure to find potential problems. It’s important to find a balance to protect yourself, and the success […]

Laurel Sutton

December 1, 2011

One of the things I love most about the internet is the ability to support people I’ve never met and causes I would never have heard of, if not for, well, the internet. I microloan through Kiva; I answer questions for assistance on Twitter; and I pledge money to artists and filmmakers on Kickstarter. Crowdsourcing […]