CatchThis Blog / creative thinking

Alex Kelley

November 5, 2015

1) The Indomitable Thesaurus This one should be transparently incontrovertibly patently obviously obvious. When a client needs a name that says reliability, we need to know every way to say reliability, and there’s no more reliable way to do that than using a good ole fashioned thesaurus. Thesauri are a namer’s best friend. Some namers […]

Beth Gerber

February 7, 2011

Catchword values creativity. In fact, we often talk about new and interesting ways to enhance our abilities and sharpen our creative skills. Individually we each have our own methods for keeping our imaginations alive and vibrant. (Personally, mine involves reading lots of science comics, fiction, and fantasy novels.) And every so often we’ll also do […]

Laurel Sutton

December 20, 2010

We get this a lot. Sometimes it’s more like “add an X – that makes it all scientific and future-y!”

Beth Gerber

December 10, 2009

via FLIRTing with the Crowds