CatchThis Blog / creative naming

Mark Skoultchi

January 27, 2011

Some brand names are forgotten as soon as they’re heard. Others are PR powerhouses. A friend called me the other morning because she’d heard the name of a company being talked about on the radio, and it was so memorable, she wanted to share it. The company is a “super duper pooper scooper service” and […]

Mark Skoultchi

January 24, 2011

A Monday morning funny for you: (click to enlarge the image) via AmazingSuperPowers

Laurel Sutton

December 20, 2010

We get this a lot. Sometimes it’s more like “add an X – that makes it all scientific and future-y!”

Mark Skoultchi

October 15, 2009

I have two children, 7 and 4. They worship our flat screen. And why wouldn’t they? The screen takes up half the wall and the room focuses on it like it’s the statue of Christ. Most of their programming is mind-numbing. Dora and her confused monkey have to get somewhere before it’s too late, or […]

Mark Skoultchi

January 27, 2009

The phrase “working together” took on new meaning for us this week when we all came together to create this painting during our company retreat. We started with no rules about how we were going to go about it. Yet the process turned out to be amazingly collaborative. Some of the things we learned: All […]

Mark Skoultchi

July 31, 2008

Tea for what ails you. Tea to help you fall in love (no promises here, at least not in that potential-lawsuit false advertising way). Tea for relaxing in the evening and getting wired in the morning. Tea that makes you (seem) spiritual. Product branding has converged with poetry in the exploding tea market, and I’ve […]

Laurel Sutton

May 24, 2004

“MEETINGS: Meetings have become so tainted they now go by a number of other names. These definitions from a recent Jared Sandberg column in the Wall Street Journal were so accurate BuzzWhack decided to share them with its readers: BRIEFINGS — meetings that last longer than intended SEMINARS — expensive meetings with handouts PRESENTATIONS — […]