CatchThis Blog / creative names

Laurel Sutton

April 21, 2011

Naming. Here at Catchword, we know it’s tough for our clients: Budget constraints, ever-changing deadlines, and fickle managerial whim all make it difficult to run a smooth marketing or branding project. Here are five essential things to know if you try it yourself. The more information you have, the better prepared you’ll be when it […]

Beth Gerber

February 7, 2011

Catchword values creativity. In fact, we often talk about new and interesting ways to enhance our abilities and sharpen our creative skills. Individually we each have our own methods for keeping our imaginations alive and vibrant. (Personally, mine involves reading lots of science comics, fiction, and fantasy novels.) And every so often we’ll also do […]

Laurel Sutton

January 21, 2011

This item was originally published on January 16th, 2010 at Fast Company. In my last blog I joked that Groupon, a hugely popular local coupon site, adopt the grouper fish as its mascot. This was a joke, because as you can see, groupers are not at all cute. They have big mouths and swim slowly […]

Mark Skoultchi

January 12, 2011

So I’m reading Gray’s Anatomy now. Long story. Discovered a discoloration on my leg and got a little carried away with the self-diagnosis. Incredible that Henry was a mere 34 when he died in 1861. He probably wasn’t very well rounded though. You should check out the chapter on the muscles of the scalp. Seriously. […]

Mark Skoultchi

October 15, 2009

I have two children, 7 and 4. They worship our flat screen. And why wouldn’t they? The screen takes up half the wall and the room focuses on it like it’s the statue of Christ. Most of their programming is mind-numbing. Dora and her confused monkey have to get somewhere before it’s too late, or […]

Laurel Sutton

October 14, 2009

My daughter is one of those kids who can’t come back from a bike ride without presenting me with something she found on the ground (she hasn’t started giving me dead birds or mice yet, but we’ll see). Just the other day she showed me this pencil – or rather, this Smencil. It is an […]

Mark Skoultchi

January 27, 2009

The phrase “working together” took on new meaning for us this week when we all came together to create this painting during our company retreat. We started with no rules about how we were going to go about it. Yet the process turned out to be amazingly collaborative. Some of the things we learned: All […]

Mark Skoultchi

July 31, 2008

Tea for what ails you. Tea to help you fall in love (no promises here, at least not in that potential-lawsuit false advertising way). Tea for relaxing in the evening and getting wired in the morning. Tea that makes you (seem) spiritual. Product branding has converged with poetry in the exploding tea market, and I’ve […]

Mark Skoultchi

July 23, 2008

Central coastal California is a heaven of fruits and vegetables in the summer. The Berkeley farmers’ markets showcase a kaleidoscope of luscious produce and a walk down the line will reveal some equally beautiful names. Many of the farm names have stories that are as organic as the vegetables, but they follow principles that are […]

Mark Skoultchi

November 7, 2007

Just the other day I blogged about Chicken Poop lip moisturizer. Not more than 24 hours later I came across Alligator Poo hard candies. I guess we’re gonna have to update our list of client briefing questions. “Are there any words or ideas you would like us to definitely explore (e.g. Poo, poop, poopies, poopsies, […]