July 13, 2011
The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #8: Name That Brand Where Stratford lies Jockey Club and Heliotrope You can read it in a backward […]
April 28, 2010
This item was originally published on April 21, 2010 at Fast Company. Did you know that Cindy Crawford has her own line of face creams? Did you know that the anti-aging properties are due to the key ingredient, Charentais cantaloupe, a “rare French melon”? Did you know that Cindy Crawford allegedly retains her youthful looks […]
November 2, 2009
Okay, I’m just gonna come right out and say it: I know Gilly. She’s a friend and former cosmetic branding professional (as a well as a part time namer) who recently launched her own line of organic hair and body products. So, this is in part a plug for her new conditioner and exfoliant, but […]
November 3, 2008
I let my boyfriend use my Clinique moisturizer. I have never thought to buy him a bottle of his own and I’m not sure he’d like it if I did. As liberated as we may be from traditional gender roles, it’s still difficult to sell American men on products they’re used to seeing in a […]