CatchThis Blog / cosmetic naming

Laurel Sutton

July 13, 2011

The Name Game has stumped even the savviest brand experts. See if you can guess the famous company or product name described in each game below. 5 clues. 1 famous brand name. 0 shame in defeat. Game #8: Name That Brand Where Stratford lies Jockey Club and Heliotrope You can read it in a backward […]

Laurel Sutton

April 28, 2010

This item was originally published on April 21, 2010 at Fast Company. Did you know that Cindy Crawford has her own line of face creams? Did you know that the anti-aging properties are due to the key ingredient, Charentais cantaloupe, a “rare French melon”? Did you know that Cindy Crawford allegedly retains her youthful looks […]

Mark Skoultchi

November 2, 2009

Okay, I’m just gonna come right out and say it: I know Gilly. She’s a friend and former cosmetic branding professional (as a well as a part time namer) who recently launched her own line of organic hair and body products. So, this is in part a plug for her new conditioner and exfoliant, but […]

Mark Skoultchi

November 21, 2008

Thumbing through my wife’s InStyle the other day (I’ve confessed my metrosexual tendencies in previous blogs, so hush) I noticed an advertisement for Gucci’s new fragrance for men: Gucci. At first I wasn’t sure who made the product because the name is so non-distinctive, but then I saw the endorsement: BY GUCCI. Gucci By Gucci. […]

Mark Skoultchi

November 4, 2007

According to my bio I’m a magazine junkie with a predilection for high fashion. It’s true – I love magazines, especially my wife’s fashion mags (yeah, I’ll admit it). Flipping through her recent edition of People Style Watch I noticed this curious new brand name for a lip moisturizer: Chicken Poop. That’s right – CHICKEN […]