CatchThis Blog / corporate branding

Mark Skoultchi

January 7, 2014

Today Agilent unveiled the name for the electronic measurement company it will spin off later this year, and it’s one of ours: Keysight Technologies. Naming a company spinoff like this is always an interesting challenge for us. In addition to the usual naming considerations (such as fit to brand, memorability, etc.) we typically want the […]

Laurel Sutton

October 7, 2009

At the risk of turning this into a YouTube blogging site, I bring you some brilliant satire, courtesy of Ricky Gervais and Steve Merchant. After the huge success of The Office, they agreed to make two films for Microsoft UK that spoofed the kind of awful management training videos that people come to expect at […]

Laurel Sutton

March 23, 2004

“”Names are perhaps the single-most important issue of corporate communication today,” said Naseem Javed, founder of a corporate naming company called ABC Namebank International. ”With millions and millions of product names clashing in cyberspace, a name is no longer something people can sit around a kitchen and come up with.” A company can no longer […]