CatchThis Blog / company name launch

Jed Rendleman

December 10, 2015

‘Tis the season for Google names. Only a few months ago, Google announced that it would be reorganizing under its new holding company, Alphabet. This week, Google Life Sciences, the tech behemoth’s new foray into the biomedical field, announced that it would be changing its name to Verily. Although it hasn’t generated as much buzz […]

Jed Rendleman

April 27, 2015

Did you know that 98% of online purchases start with a keyword search of some kind? This staggering statistic demonstrates the importance of search engine optimization (SEO) as a tool for driving any business towards success. Because so many of your new customers will search for you online to find your website, it’s essential to […]

Jed Rendleman

September 24, 2014

“The day the radio’s in trouble is the day you don’t want a friend. As long as you want a friend, you’re gonna love it.” This was Bob Pittman, CEO of iHeartMedia and former CEO of MTV Networks, AOL, and Six Flags Theme Parks. You may know iHeartMedia better by its recently defunct name, Clear […]

Mark Skoultchi

January 7, 2014

Today Agilent unveiled the name for the electronic measurement company it will spin off later this year, and it’s one of ours: Keysight Technologies. Naming a company spinoff like this is always an interesting challenge for us. In addition to the usual naming considerations (such as fit to brand, memorability, etc.) we typically want the […]

Mark Skoultchi

June 12, 2008

I saw a recent ad in the New York Times announcing the name change of the management consulting group of Booz Allen Hamilton to just Booz & Company. At first I thought it was a joke – maybe something management consultants do to one another instead of putting cellophane on the toilet on April Fool’s […]

Burt Alper

November 9, 2007

Enterprise IG’s recent rebranding to The Brand Union has created quite a stir in the naming and branding community. The general perception seems to range from “yawn” to “those idiots”. And really, who can argue? It’s just another “brand___” name in a sea of “brand___” competitors. But to evaluate their choice, I think you really […]

Mark Skoultchi

October 30, 2007

Naming a business is no easy task. Renaming a business is exponentially more challenging. Thus, it is with great excitement and pleasure that we announce yet another Catchword success in corporate branding: Daptiv. Formerly known as eProject, this project management client approached Catchword to help them rename their company. Their need was straightforward: a new […]

Burt Alper

October 8, 2007

That’s what I’m asking myself, after hearing about the new “Nazi collection” of bedspreads being offered in India by home furnishings entrepreneur Kapil Kumar Todi. Todi claims the name Nazi “just came to him” and is meant to be an acronym for “New Arrival Zone of India” (whatever the hell that’s supposed to mean). Todi’s […]

Laurel Sutton

May 24, 2004

“Sylvan Learning Systems Inc. has something many companies can only dream of — a brand name so well known that most consumers recognize it. Tomorrow, the Baltimore company starts from scratch. It will announce that it’s now calling itself Laureate Education Inc., a switch made necessary a year ago when officials sold their familiar tutoring […]