CatchThis Blog / coined names

Alex Kelley

July 18, 2019

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]

Erin Milnes

February 28, 2018

PR trade mag The Holmes Report featured an interview this month with Hitachi Vantara’s CCO, Mary Ann Gallo, with whom Catchword was pleased to partner on the development of the new company’s name. Launched last September, Vantara leverages the broad portfolio of innovation, development, and experience from across Hitachi Group companies to deliver data-driven solutions […]

Alex Kelley

March 18, 2015

Coined, empty vessel names carry no meaning for the average consumer. Kodak? Exxon? Zappos? Zoosk? Adidas? Meaningless, the lot of them, and that is their first huge advantage. Because empty vessel names harbor no pre-existing definitions or associations, they can be the most utterly distinctive. Any other name derived from an existing word will share […]

Leena Mehta

April 24, 2014

This blog originally appeared at Slate as a transcript of the 99% Invisible Podcast Episode 109: Title TK. Roman Mars’  podcast 99% Invisible covers design questions large and small, from his fascination with rebar to the history of slot machines to the great Los Angeles Red Car conspiracy. Here at the Eye, we cross-post new […]

Mark Skoultchi

July 7, 2010

What do retrosexuals, flotels, and bonus parents have in common? Answer: they’re all in Merriam-Webster’s latest list of Top 10 new words submitted by users. For those who haven’t heard the term before, a bonus parent is a stepparent. (Sounds so much nicer than stepparent, don’t you think? “Step” anything has a not-quite-the-real-deal feeling to it.) […]

Mark Skoultchi

February 13, 2009

A friend of mine is involved in a project called Newmericans, which is: An online community of people originally from other countries and cultures who are now living in the United States. Newmericans eases the process of adapting to the US. Through the site, members can connect with people from similar cultures and countries, meet […]