CatchThis Blog / codenames

Alex Kelley

October 15, 2014

The US Military just announced that their involvement in Iraq and Syria, where planes from the US (and elsewhere) have been making airstrikes for two months, will be known as “Operation Inherent Resolve.” Here’s the reconnaissance report: the name was first considered for the position and then rejected a few weeks ago. Several unnamed military […]

Mark Skoultchi

March 1, 2011

When clients come to us needing a new product or company name for an exciting project, there’s a common situation we encounter. And it isn’t what you might expect. More often that not we have to battle the love a client has developed for their awesome codename. Clients often pick semantically relevant codenames, (e.g., Dimension, […]