August 3, 2017
Nothing like prospect of a recipe change to get brand loyalists all hot and bothered. Coke has rebranded Coke Zero to Coke Zero Sugar, promising that Coca Cola Zero Sugar will have an “even better unique blend of flavors” … and riled up they got. At first glance, the change can be a head scratcher. […]
October 8, 2014
As soon as you hear the ukulele, you know the glockenspiel is coming. Young, flannel-clad friends carry knapsacks through a sun-drenched meadow. We soon find them drinking soda from green cans in an impromptu tent beneath shady trees. Animated boutiquey text boasts the lack of high fructose corn syrup and 30% fewer calories. Laughter and […]
February 20, 2013
We’re often asked how we create our names. Our answer is that naming is both an art and a science – the art of poetry and the science of linguistics. One of the many techniques we use is alliteration. Alliteration is a style of poetry based upon the rhythmic repetition of sounds instead of rhyme. […]
July 15, 2008
The recently launched Safeway store brand CSD is marked by a distinctly generic name for its Sprite look-a-like: Ditto. Apparently the design firm responsible for this new brand name (we think we know who created this name, but will keep that info to ourselves to protect the innocent) didn’t think that this was too much […]