CatchThis Blog / cloud computing names

Mark Skoultchi

August 6, 2013

We often talk about how our naming consultancy deliberately chose not to brand ourselves using a name that incorporated the word “name.” We knew that our industry was awash with those kinds of names, which tend to be flat and one-dimensional. Not only would we fail to distinguish ourselves, but we’d also be making it […]

Mark Skoultchi

February 16, 2011

Pass the crappy names jar, I’ve got another donation. 4PSA. Nope, I didn’t just have a brain burp. That’s the name. 4PSA. I hate to state the obvious, but 4PSA is in the business of developing software for cloud computing purposes. (What? Not obvious?) In particular, VoIP products. They made news recently when they announced […]