CatchThis Blog / clothing naming


July 18, 2019

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]

Maria Cypher

January 12, 2012

Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its new website: Fifth & Pacific is the intersection of our intrinsically American brands. It is […]

Beth Gerber

March 31, 2011

If you ever asked me for evidence of how far good brand naming can take a company, my Exhibit A would be Spanx. For those of you who live under a rock or aren’t women (or both), Spanx is the hip underwear company that’s been smoothing the thighs, middles and other flab-alanche prone areas of […]

Laurel Sutton

February 23, 2009

As my fellow office-mates at Catchword World Headquarters will tell you, I’m always cold. Always. On any given day, I will be wearing several layers of clothing, including silk underwear and wool sweaters. I think I’m part reptile. It’s no different at home (why did I move to California, again?), so despite my better judgement […]

Mark Skoultchi

November 20, 2008

If ever there was a company that could use some help from naming specialists with brand name creation—Dress Barn is it. Don’t get me wrong: I’ve nothing against a store name that telegraphs to its customers that they can expect bargains within. Target comes to mind. Ann Taylor Loft is ok. But…Dress Barn? Can we […]

Create the Perfect Brand Name