CatchThis Blog / clothing names

Maria Cypher

January 12, 2012

Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its new website: Fifth & Pacific is the intersection of our intrinsically American brands. It is […]

Beth Gerber

March 31, 2011

If you ever asked me for evidence of how far good brand naming can take a company, my Exhibit A would be Spanx. For those of you who live under a rock or aren’t women (or both), Spanx is the hip underwear company that’s been smoothing the thighs, middles and other flab-alanche prone areas of […]

Mark Skoultchi

February 9, 2010

I was screening names on Google and stumbled upon these pants at Pita Bread pants? What do you wear them with, a hummus top? (Ba dum bum!)

Mark Skoultchi

March 5, 2008

We all know the difference between white-collar and blue-collar jobs. But recently I’ve been hearing a lot more about green-collar jobs. I found myself wondering where the term green-collar came from? And, what other colorful collars exist? Laurel first heard about green-collar jobs on NPR a few weeks ago. I heard John Edwards mention them […]

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