January 12, 2012
Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its new website: Fifth & Pacific is the intersection of our intrinsically American brands. It is […]
November 20, 2008
It is short and easy to pronounce. Oh, and it stands out in the crowd. Beyond that, this name is about as bad as it gets. In my career as a naming consultant, I’ve done a lot of company naming and product naming. UGG falls somewhere in between a product name and a company name, […]
June 13, 2007
We’ll hold off on talking about it for now. But isn’t that a cool logo?