CatchThis Blog / clothing brands

Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its new website: Fifth & Pacific is the intersection of our intrinsically American brands. It is […]

It is short and easy to pronounce. Oh, and it stands out in the crowd. Beyond that, this name is about as bad as it gets. In my career as a naming consultant, I’ve done a lot of company naming and product naming. UGG falls somewhere in between a product name and a company name, […]