CatchThis Blog / clothing brand naming

Alex Kelley

July 18, 2019

If you are into (or just currently in) clothes, you may want to try this on for size: Urban Outfitters, Inc. (UO) has just launched Nuuly, a clothing-subscription service. For 88 bucks a month, subscribers can choose 6 items from UO, Anthropologie, Free People, third-party designers and vintage collections—and then swap them out for new […]

Maria Cypher

January 12, 2012

Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its new website: Fifth & Pacific is the intersection of our intrinsically American brands. It is […]

Beth Gerber

March 31, 2011

If you ever asked me for evidence of how far good brand naming can take a company, my Exhibit A would be Spanx. For those of you who live under a rock or aren’t women (or both), Spanx is the hip underwear company that’s been smoothing the thighs, middles and other flab-alanche prone areas of […]

Mark Skoultchi

February 9, 2010

I was screening names on Google and stumbled upon these pants at Target.com. Pita Bread pants? What do you wear them with, a hummus top? (Ba dum bum!)

Laurel Sutton

June 13, 2007

  We’ll hold off on talking about it for now. But isn’t that a cool logo?