CatchThis Blog / clothing brand names

Maria Cypher

January 12, 2012

Following the November sale of its namesake brand, Liz Claiborne has announced it will change its name to Fifth & Pacific, effective May 2012. The company—which retains the brands Kate Spade, Jack Spade, Lucky Brand, and Juicy Couture—proclaims on its new website: Fifth & Pacific is the intersection of our intrinsically American brands. It is […]

Laurel Sutton

May 5, 2011

Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats 5 adults and has a range of about 100 miles, goes up to 90 mph (really?), has something called CARWINGS (a telematics system that displays information), rear monitor, etc., everything you’d […]

Laurel Sutton

April 14, 2011

Once upon a time, Catchword named a company Kijiji. It was a non-US version of Craigslist, part of eBay, and the name was supposed to be globally neutral: from everywhere and nowhere. The name we came up with, Kijiji, is a Swahili word that means “village”. Eventually eBay ditched the name (except in Canada) and […]

Beth Gerber

March 31, 2011

If you ever asked me for evidence of how far good brand naming can take a company, my Exhibit A would be Spanx. For those of you who live under a rock or aren’t women (or both), Spanx is the hip underwear company that’s been smoothing the thighs, middles and other flab-alanche prone areas of […]

Mark Skoultchi

February 9, 2010

I was screening names on Google and stumbled upon these pants at Target.com. Pita Bread pants? What do you wear them with, a hummus top? (Ba dum bum!)

Mark Skoultchi

November 6, 2008

I have a twin sister. Debbi. There she is in the photo! She loves clothes. So much so that she opened her own clothing store. Figuring she wouldn’t have much personal use for men’s suits and ties, she opened a high-end women’s boutique selling some of the most exclusive, sought after brands in fashion – […]