CatchThis Blog / clever naming

Mark Skoultchi

September 12, 2011

I’m a fan of Ben & Jerry’s, both their ice cream and their naming. Clever tributes to music greats (e.g., Cherry Garcia and Phish Food), loser spouses (i.e., Chubby Hubby), and off-beat, if annoyingly self-aware indie films (i.e., Neapolitan Dynamite) have earned the company a reputation for irreverent, provocative and exciting naming. And fortunately for […]