July 26, 2011
Enter the Clean Green Certified Program, an organic certification program for pot growers and their “produce”. Started in 2004 (so about as fresh as a 7 year old dime bag), Clean Green is the Good Housekeeping Seal of Approval for purveyors of medical marijuana. Actually, it’s more than that. The program, which is currently only […]
March 17, 2008
In honor of Saint Patrick’s Day, Catchword’s naming leprechauns have been busy compiling statistics on Green names and implications for marketers. It seems everyone’s jumping on the green brandwagon. Trademark filings incorporating “green” jumped 143% between 2006 and 2007, versus under 5% for “red” and “blue.” Clorox’s recent introduction of Green Works, a line of […]