CatchThis Blog / Chevy

Mark Skoultchi

August 19, 2010

With all the hubbub in the naming industry about the Chevy nickname, I felt it was time for a fresh perspective. So here’s Ben 10 sharing his wealth of knowledge from 10 alien species on the topic of names and nicknames.

Laurel Sutton

October 27, 2009

Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for all the paint colors, so they’re asking for your help. Apparently not satisfied with “kinda […]

Mark Skoultchi

July 1, 2008

It’s no wonder that with soaring gas prices, car companies are rolling out their gas alternative car models. The two that I’ve seen get a lot of press coverage recenlty are the Honda FCX Clarity and the Chevy Volt. The Clarity is Honda’s new hydrogen fuel cell car that begins beta tests this week in […]

Mark Skoultchi

January 13, 2005

The recent news that Toyota is dropping the “Tsunami” brand from its Canadian markets (“Toyota drops Tsunami name”) adds further fuel to the fire of the debate on whether companies can or should use names that recall tragic events. The Chevy Avalanche may sound cool (excuse the pun) while the marketing team is sitting around […]