August 19, 2010
With all the hubbub in the naming industry about the Chevy nickname, I felt it was time for a fresh perspective. So here’s Ben 10 sharing his wealth of knowledge from 10 alien species on the topic of names and nicknames.
CatchThis Blog / Chevrolet
October 27, 2009
Courtesy of the Autopia section of Wired comes news of a new contest: After developing and marketing what promises to be the world’s first mass-produced extended-range EV, the folks at GM are too tired to come up with names for all the paint colors, so they’re asking for your help. Apparently not satisfied with “kinda […]
July 1, 2008
It’s no wonder that with soaring gas prices, car companies are rolling out their gas alternative car models. The two that I’ve seen get a lot of press coverage recenlty are the Honda FCX Clarity and the Chevy Volt. The Clarity is Honda’s new hydrogen fuel cell car that begins beta tests this week in […]
January 13, 2005
The recent news that Toyota is dropping the “Tsunami” brand from its Canadian markets (“Toyota drops Tsunami name”) adds further fuel to the fire of the debate on whether companies can or should use names that recall tragic events. The Chevy Avalanche may sound cool (excuse the pun) while the marketing team is sitting around […]