CatchThis Blog / cereal brands

Mark Skoultchi

August 15, 2013

Brand names are part of the language. As such, they are living, growing, evolving things. Language changes over time, with new words arising and meanings shifting. Brand names, as part of the language, follow many of the same patterns. This interplay of linguistics and marketing creates both challenges and opportunities. “Os” Means Breakfast If I […]

Leena Mehta

February 23, 2012

When I first saw the article, Malt-O-Meal Changes Name to MOM Brands to Reflect Growth, my first impression was of the familiar, comforting Malt-O-Meal box now saying something like MOM Cereal instead. Would the imagery change as well? Would packages feature a generic representation of a mom – like the stereotypical characters, Aunt Jemima, Colonel Sanders, […]

Mark Skoultchi

July 30, 2008

I don’t know about yours, but my neighborhood is suddenly covered in ads for Grape-Nuts. The marketing slant is one of bold refusals of common euphemisms and descriptions that have found their way into our vernacular. A billboard near my house reads, “I hope we can still be friends,” which is crossed out with red […]

Mark Skoultchi

July 23, 2008

In the fifties America was launching satellites into space and racing the Russians to the moon. High technology had come to the dinner table as well, and food branding took a cue from NASA. New food preservation technology inspired processed food products that were all about convenience and Swanson’s TV dinners were born. The sixties […]