CatchThis Blog / cell phone naming

Alex Kelley

January 14, 2016

Companies get bought and sold, folded in and spun off all the time. It’s a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED TO BE SENTIMENTAL ABOUT IT…RIGHT? I just saw that Lenovo purchased Motorola Mobility. The Lenovo […]

Jed Rendleman

September 4, 2014

Early yesterday, Samsung made a surprise announcement that they would be releasing two new oversized smartphones, the Galaxy Note Edge and the Galaxy Note 4. The Android-based Samsung Note phones have already been pushing the boundaries on phone screen size since the very first Note in 2011. Their comically large screens led to the phones […]

Mark Skoultchi

November 17, 2011

When Heraclitus said, “the only constant is change,” perhaps he was talking about the telecommunications industry. The average lifespan of a cell phone these days is shorter than a mayfly’s; and the ever-shorter product lifecycle has caused a surge in names for the barrage of new devices. Bucking this industry trend, Nokia recently announced its […]

Mark Skoultchi

September 21, 2011

With the unveiling of four gleaming Galaxy Android mobile phones, Samsung also announced a new naming system, aimed at helping “users simply identify the device designed to deliver the perfect experience for them,” according to JK Shin, head of Samsung’s Mobile Communications division. (May I also suggest referring to your “users” as “customers” if you […]

Mark Skoultchi

July 2, 2010

X marks the proverbial spot.  It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference.   It’s a kiss (hug, kiss, hug), where you place your Johnny Hancocky, and the WRONG answer.  It’s things taken to the Xtreme, the […]

Mark Skoultchi

July 1, 2010

Here’s a really bad idea: Launch your new and totally awesome product, then give it four (yes four!) brand names. Sounds preposterous, right? Well, believe it or not, this is a real story taking place in the technology market, as we speak. Samsung is preparing to launch its newest Android smartphone, the Galaxy. And unlike […]

Laurel Sutton

April 21, 2010

This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its stockholders. In that way it’s a lot like the iPad: an okay name that got […]

Burt Alper

March 25, 2008

I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn’t intend the Rumor to be used only for gossip-mongering. The phone has a 1.3 megapixel […]

Mark Skoultchi

June 25, 2007

Samsung is launching a new phone that some are referring to as the “anti-phone.”t This new phone will only have the ability to send and receive calls and check voicemail. It won’t come laden with confusing and fancy features like text messaging, camera, or internet. The phone will largely be targeted at consumers who just […]