CatchThis Blog / cell phone names

Alex Kelley

January 14, 2016

Companies get bought and sold, folded in and spun off all the time. It’s a matter of business, of profits and losses and an ever shifting constellation of competitors and jockeying for position—this is how our system works. NO NEED TO BE SENTIMENTAL ABOUT IT…RIGHT? I just saw that Lenovo purchased Motorola Mobility. The Lenovo […]

Mark Skoultchi

July 2, 2010

X marks the proverbial spot.  It’s also the X factor, that special something that you just can’t define but that probably, if you’re willing to buy into it, makes all the difference.   It’s a kiss (hug, kiss, hug), where you place your Johnny Hancocky, and the WRONG answer.  It’s things taken to the Xtreme, the […]

Laurel Sutton

April 21, 2010

This item was originally published on April 15, 2010 at Fast Company. I decided to blog about the new Microsoft Kin name even though I know that the name makes absolutely no difference to Microsoft, its target audience, or its stockholders. In that way it’s a lot like the iPad: an okay name that got […]

Burt Alper

March 25, 2008

I saw an ad on TV the other day for LG’s newest phone Rumor. I immediately understood and appreciated the message contained in the name: A texting phone with a Qwerty keyboard – great for spreading rumors! Certainly LG doesn’t intend the Rumor to be used only for gossip-mongering. The phone has a 1.3 megapixel […]

Mark Skoultchi

November 5, 2007

At a recent client meeting, Burt and I learned that Bluetooth wasn’t just an abstract brand name. It turns out that the Bluetooth brand name has a story to tell. According to Wikipedia, the source of all things good and true, Harald Bluetooth was a tenth century King of Denmark whose legacy includes uniting (if […]

Mark Skoultchi

June 25, 2007

Samsung is launching a new phone that some are referring to as the “anti-phone.”t This new phone will only have the ability to send and receive calls and check voicemail. It won’t come laden with confusing and fancy features like text messaging, camera, or internet. The phone will largely be targeted at consumers who just […]