CatchThis Blog / Catchword

Mark Skoultchi

July 7, 2008

Some people assume that all naming firms are basically the same. And, that evaluating any two naming firms is as simple as comparing one fresh apple to another. While similarities may exist, naming firms are not all created equal. And while budgets vary among firms, money shouldn’t be the only factor you consider when choosing […]

Laurel Sutton

July 3, 2008

The lovely and talented Burt Alper was asked to provide some comments on baby naming for a fun show on the BBC Radio 4 program Word of Mouth. You can click below to hear Burt’s remarks. Word of Mouth

Mark Skoultchi

June 19, 2008

Ten years ago this spring, three youngish whippersnappers, bright-eyed and bushy-tailed, opened the doors at Catchword Branding. Since then, we’ve gone from a small startup working with a handful of up-and-coming firms to a full-service bicoastal naming agency with a roster of blue chip clients. In honor of our 10th anniversary, we’d like you to […]

Mark Skoultchi

May 9, 2008

We were thrilled to see one of our new names launch this week. Sezmi is, “the first complete TV 2.0 offering, that combines traditional TV content, movies and internet video in a single easy-to-use product.” This was a fun project from the get-go. The product demo wowed us. Believe you me, Sezmi is amazing. It […]

Mark Skoultchi

April 4, 2008

We had a lot of fun developing this new technology name. The client was great to work with and the technology is going to shake things up when it hits the market. We’d love to say more, but Ozmo Devices still hasn’t launched publicly. For now, we’re excited that their new name and the fantastic […]

Mark Skoultchi

March 31, 2008

We really enjoyed naming Vivaty, the newest 3D virtual world experience that launched today. The product is truly amazing, and we had a lot of fun exploring the creative naming directions inherent in such a rich technology. Vivaty is like Second Life, but better, much much better! It doesn’t require downloading clunky software onto your […]

Burt Alper

March 17, 2008

Our newest name has just been introduced. Meet Flybridge Capital Partners. In conjunction with their announcement of a new $280 million fund, IDG Venture Boston has introduced an entirely new identity. Catchword worked with the partners of the firm to develop this new brand name. In the press release, the company had this to say, […]

Mark Skoultchi

November 28, 2007

I almost forgot to mention this great coverage that one of our recent clients received in the New York Times. Check out Stuart Elliot’s write-up on our new name Daptiv.

Mark Skoultchi

November 21, 2007

Amazon is holding a Customers Vote contest on their site. The way it works is this: There are six categories, each with three products in it. As a registered user, you vote for one product in each category (a total of six votes). If the product you voted for wins the contest, you get entered […]

Burt Alper

November 9, 2007

Enterprise IG’s recent rebranding to The Brand Union has created quite a stir in the naming and branding community. The general perception seems to range from “yawn” to “those idiots”. And really, who can argue? It’s just another “brand___” name in a sea of “brand___” competitors. But to evaluate their choice, I think you really […]

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