CatchThis Blog / car naming

Erin Milnes

October 30, 2018

Nissan has introduced an affordable new crossover utility vehicle (that means somewhere between an SUV and a hatchback/wagon): the Kicks. The subcompact will be sold globally, replacing the Juke in the U.S. Overall, reviews so far have been pretty good, particularly on the value-to-price metric. But will the name drive traffic? I say it’s green lights […]

Alex Kelley

June 8, 2017

The Bay Area is undeniably the wild west of new tech. And if Uber and Lyft thought this town ain’t big enough for the both of them, well, they’ve got another thing coming; there’s a new horse in town. The next means of getting from the downtown Oakland saloon to your hideout in the Berkeley hills is called […]

Jed Rendleman

March 9, 2016

The gammadion cross is an ancient religious symbol that Hindus and Buddhists have considered sacred and auspicious since the second century B.C. A plus sign with its four legs bent at 90 degrees, the cross is known better by a different name–the swastika. With some pretty far-reaching marketing, Nazi Germany effectively destroyed any peaceful, auspicious associations with […]

Jed Rendleman

February 3, 2016

General Motors is bringing new meaning to the word general, and I’m not talking about getting Arnold Schwarzenegger to dress up as a military officer (that was actually the game Mobile Strike). No, GM wants to make their cars more available to the General Public. As people continue to move into dense urban centers and […]

Alex Kelley

December 18, 2015

Ioniq, Hyundai’s first all electric car, is about to hit the roads and take its place among competitors that include various Tesla models, the Nissan Leaf, the Chevy Volt, and the Kia Soul, among others. And you heard it here first: Ioniq is the best name out of all of them.   On the surface […]

Laurel Sutton

June 21, 2012

“This name is good, but isn’t it the name of a car already?” “Everything is a car name.” – Conversation we have with clients once a month Of course, the reason there are so many car names is that there are so many cars! And it seems like car manufacturers, while continuing to refresh mainstay […]

Leena Mehta

May 10, 2012

I can definitively say that I am not the target market for Lamborghini.  My dream car is a hybrid 4-wheel drive minivan – sliding doors, great gas mileage, good for ski trips . . . I mean, what more can you ask for? But, when my co-worker and friend, Eunice Park, emailed me a link […]

Mark Skoultchi

August 24, 2011

In general I’m not a fan of initialisms in product and company naming. Unless they form real words (acronyms), they usually convey nothing at first blush and they make the customer work too hard. Of course, if you’re a world-renowned brand like AT&T, IBM, or BMW, it doesn’t matter that no one remembers what your initials […]

Laurel Sutton

May 5, 2011

Even though it was unveiled back in 2009, the Nissan Leaf is only now appearing in commercials and on billboards near you. It seats 5 adults and has a range of about 100 miles, goes up to 90 mph (really?), has something called CARWINGS (a telematics system that displays information), rear monitor, etc., everything you’d […]

Laurel Sutton

August 4, 2010

This item was originally published on July 30th, 2010 at Fast Company. I love those Kia hamsters. The first commercial showed a trio of hammies tooling around in their Kia Soul while the rest of the world ran in stationary wheels; it was cute and clever and made a nice statement about the cool factor […]