CatchThis Blog / brand name review

Jed Rendleman

December 11, 2014

“They had learned nothing and forgotten nothing,” said the French Bishop Talleyrand of the House of Bourbon in 1824. Talleyrand’s pithy maxim may just sum up Millenials, those born in the 80s and 90s who came of age during the meteoric rise of the Internet and social media. We have digitally documented our lives and […]

Mark Skoultchi

July 3, 2014

As a naming specialist, I’m not a big fan of acronym brand names. Or initialisms either, for that matter. (For the record, an acronym is a word formed from the initial letter or letters of a series of words and pronounced as one word—think NASA. An initialism is formed in the same way, but the […]

Alex Kelley

October 30, 2013

The latest airline to offer extreme luxury seating is JetBlue, and they have christened their new sub-brand “Mint.” You know, mint as in pristine, mint as in the sharp, crisp flavor of toothpaste, mint as in what the housekeepers leave on your hotel pillow, mint as in what you need to own to afford the […]

Mark Skoultchi

November 2, 2011

Introducing, from one of the greatest brand names of all time (i.e., Yahoo!), Livestand, a powerful new digital publishing platform for news and media publishers and content hungry consumers (eh, it’s a cool new reader). If you own a phone or a tablet you probably have a reader on it.  For me, it’s Pulse.  Love […]

Laurel Sutton

October 19, 2007

Somehow I missed the news in July that Dell introduced another new brand name for its computers – Vostro. This line of computers is aimed at “the smallest businesses”, which I guess means 0-1 employees, since 1-25 (or even 1-50) is usually considered SMB. At the launch, Dell explained the name thusly: Vostro means yours […]

Laura Schroeder

October 15, 2007

Like most new moms, buying a stroller was top on my list of baby purchases. I wanted something easy to use and most of all, safe and secure for my precious newborn. Working in NYC prior to my impending arrival, I noticed a unique stroller milling about the streets of NYC. From what I could […]