CatchThis Blog / book title

Beth Gerber

April 13, 2011

Typically, I approach reading a book about a scary global problem with about as much enthusiasm as going to the dentist. (Necessary, but can’t we do it later?)  So a book title that actually makes me want to read about the perils of ocean pollution is a brilliant piece of naming. I’m talking about Donovan Hohn’s […]

Laurel Sutton

July 19, 2004

Wordcraft: The Art of Turning Little Words Into Big Business By Alex Frankel Published by Crown Publishing Group 241 pages, $24.00 ISBN 1400051045 Reviewed by Laurel Sutton Very few books have been written exclusively about naming, so it’s a pleasure to read a book so concerned with our little corner of the branding industry. Wordcraft […]